About – SWETHA RAMASWAMY

Hello!

I'm a product designer with an affinity to simplify complex digital products, by thinking holistically about user needs, business goals and technology constraints.

My design philosophy

I believe that good design drives business growth by delivering unique value by solving customer problems. I see design as a strong leverage for business strategy, by helping identify the most important customer problems customer be solved & and solving them them the right way.

I believe design is successful when our users can find they can do their jobs without the product getting in their way.

My Background

I have a bachelors degree in Computer Engineering which helps me understand digital products using a systems approach and think analytically, while my Masters degree in Human Computer Interaction helps me utilise a people first approach to product development. My hybrid background also helps me have effective conversations with development teams, understand technical constraints and liaise with cross functional partners.

My Approach

I begin every project with understanding business goals and expected outcomes, following which I employ a diverse toolkit of qualitative research methods to understand the underlying problems. I employ a combination of analysis, research and creative thinking to uncover pain points and create solutions in an iterative manner.

I create low-fidelity prototypes to validate design direction, and to understand if the design addresses user needs, which are then iterated upon to final release.

Companies I've worked with

My interests

When I’m not working, I hangout in UX communities online, go hiking or sketch at coffee shops near me.